News overview
Stay informed of the latest developments of Online Flower Auction.
Online Flower Auction stops auctioning temporarily
Over the past few months, Online Flower Auction (OFA) has successfully auctioned roses based on ‘today for tomorrow’. The logistics of delivering the flowers directly from the nursery went well, just like the operation of the digital auction clock.
EQR new supplier OFA
During the buyer days, the new supplier EQR Ecuadorian Quality Roses from Ecuador will be introduced.
Buyer days January 2023
We will start 2023 off right with three buyer days on 10, 11 and 12 January.
Rates 2023
Our rates for 2023 are known. They have remained the same as in 2022.
Nini will start auctioning on OFA
On 9 December 2022, Nini by Herburg Roses will start auctioning on Online Flower Auction (OFA). Nini’s entire auction offerings will be offered on OFA from that date.
Festive milestone
From Friday 18 November, Bernhard Rozen, Berg RoseS en Holla Roses will offer their entire auction offerings on Online Flower Auction (OFA). A special milestone!
Hugo van de Koppel switches to Online Flower Auction
Hugo van de Koppel will start on December 1, 2022 as account manager at Online Flower Auction (OFA). With the arrival of Hugo, Online Flower Auction also wants to further professionalize the organization on a commercial level.
Exclusive supply and new grower on Online Flower Auction
From November 18, Berg RoseS, Bernhard Rozen and Holla Roses will offer their full auction range on Online Flower Auction (OFA). In addition, Nini Flowers will also start auctioning exclusively on Online Flower Auction from that date.
Daniëlle Strating – Geijteman appointed as new CEO Online Flower Auction
Daniëlle Strating- Geijteman will start on October 1, 2022 as the new CEO of Online Flower Auction (OFA). She succeeds Freek Smoes, who laid the foundation of Online Flower Auction as interim CEO last year. With the arrival of Daniëlle, Online Flower Auction wants to further professionalize the organization and realize its growth ambitions.
Lots of enthusiasm for buyers day Online Flower Auction
During the buyers’ day on Thursday 24 March, a large group of buyers was informed about Online Flower Auction (OFA). After the introduction and announcement of the official start date, the new auction clock was demonstrated by means of a fun lottery on the theme of speedboat. Afterwards, the opportunity was given to ask questions.
Welcome to Online Flower Auction
Welcome to Online Flower Auction, we are the new digital auction clock (expected launch spring 2022).