Today for Tomorrow
Online Flower Auction is going to auction directly from the nursery. The auction takes place on the first day, and the growers deliver from the nursery to the trade by 6 am the following morning. This allows us to auction in a market-oriented way and flexibly respond to market demand. ‘Today for Tomorrow’ is efficient, reduces transport flows and provides enormous benefits in quality and sustainability.
Growers efficiently sell their product still at the nursery, which is then transported directly from the nursery to the (box of the) buyer. This allows us to avoid transport and processing peaks and frees up time for the logistics process. The flowers move quickly and easily from the grower to the buyer and then from the buyer to the customer. We save costs throughout the entire chain by avoiding peak loads on growers, logistics and buyers.
By only transporting after the actual sale, we prevent busy roads and unnecessary transport between different locations. This way we also ensure a massive sustainability benefit.