Our mission: to work together with growers and buyers to progress from today to tomorrow. We advocate for a future-proof auction process by using the most modern techniques and auctioning on the basis of ‘Today for Tomorrow’.

Online Flower Auction is an initiative of several growers and buyers in the ornamental floriculture industry to create a future-proof clock auction. This new initiative will be broadly supported throughout the industry.

We work with renowned technology partners, such as Auxcis via the Kosmos auction system and HortiNL, which provides the link from the platform with existing systems and the information exchange based on the standard in the ornamental floriculture industry.

Initiators: Arie van den Berg (Berg Roses) and Paul Holla (Holla Roses).

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