Hugo van de Koppel will start on December 1, 2022 as an account manager at Online Flower Auction (OFA). With the arrival of Hugo, Online Flower Auction also wants to further professionalize the organization on a commercial level.

Hugo is no stranger to the floriculture sector, he has years of experience on both the cultivation and trade side. This experience will come in handy in his new position at OFA in which he will make the connection between grower and buyer.

Hugo about his appointment: “I seized the opportunity to join OFA at this stage with both hands. Shortening and making the chain more sustainable together appeals to me enormously. I am therefore very much looking forward to strengthening the OFA team in the commercial field and building further on the growth of OFA together.”

Daniëlle Strating-Geijteman (CEO OFA): “With Hugo we have brought in an experienced account manager who has an eye for quality products. Hugo becomes the face of commerce. Because of his knowledge of the floriculture sector and passion for the profession, he is the ideal person for this position. Hugo knows the people, knows which paths to follow and knows the product, which makes him of great added value for guaranteeing the diversity and exclusivity of the range and the connection with the buyers. We are therefore very excited that he will join Online Flower Auction.”

Online Flower Auction is the new auction clock and system for future-proof auctioning. Roses are currently being auctioned from both Dutch and foreign quality growers. Other product groups will be added in the future. One of the advantages of Online Flower Auction is auctioning in a market-oriented way and flexible response to market demand. Online Flower Auction is fast, efficient and sustainable.